MADX gives agencies, publishers and carriers a common view of all mobile ad inventory. And it delivers the functionality to maximize mobile ad opportunities across all four mobile media types. It puts everything in one place, right on the desktop, and helps users get the most out of it – whether they’re showcasing inventory or searching for the perfect ad placement opportunity.
MADX|Agency makes it easy to leverage the power of the third screen – mobile advertising – to drive success.
- Research, plan, buy, create, manage, deliver and measure mobile advertising from a single application
- Optimized for the way agencies work
- Scaleable enough for any sized campaign
- Supports all forms of mobile media (WAP, video, SMS/MMS, downloadable apps)
- Delivers full campaign reporting
MADX lets agencies access demographic, site and activity data to help plan campaigns. Run reports based on actual mobile user trends and get statistical snapshots. Advanced Site Search functionality lets agencies access demographic data (provided by mobile users, publishers or third-party sources) to reach their target with unmatched relevance.
The Campaign Management section forms the hub of activity for advertisers and their specific campaigns. From here, you can finalize RFPs and develop a media plan; leverage advanced targeting capabilities to ensure ad relevance; create, test, traffic and launch campaigns; and more. All in real time. All with unprecedented ease.
For every active and completed campaign, MADX generates standard reports including pacing, reach, frequency and click-through reports. Users can also easily build customized reports with whatever relevant criteria they choose.
MADX|Publisher is the comprehensive and easy-to-use mobile advertising solution that lets users:
- Showcase inventory to advertisers and agencies
- Respond rapidly to RFPs
- Traffic, serve and report on campaigns with automated ease
- Get on-demand sales and inventory forecasting
- Maximize revenue opportunities
Manage inventory, streamline operations, and optimize revenue opportunities. MADX forecasting and reporting capabilities help determine sales priorities. And since everything is managed from a single application, you benefit from unmatched efficiencies.
The Campaign Management interface lets publishers respond to RFPs; manage rate-card pricing; review creative and campaign data; target audiences with precision; create, test and traffic ads; launch campaigns; and much more.
MADX generates individual campaign and overall site reports, on demand. Campaign reporting options include by ad type, device type, carrier and geography. Site reports can be configured to include ad space activity over time, device breakdown, geographical distribution and more.
MADX|Carrier makes it easy to monetize inventory while monitoring third-party use of the deck.
- Manage and sell deck inventory easily and efficiently
- Monitor publisher advertising on your deck
- Leverage advanced sales and inventory administration tools to optimize ad operations
- Maintain a positive user experience for subscribers
- Manage revenue share agreements with publishers
MADX lets carriers access demographic, site and activity data. Run reports based on actual mobile user trends and get statistical snapshots. Advanced Site Search functionality lets carriers access demographic data provided by mobile users, publishers or third-party sources.
MADX makes it easy for carriers to monitor the content and frequency of publishers’ third-party advertising (essential to maintaining a positive user-experience for subscribers). All from a single, streamlined application that delivers unmatched operational benefits and an easier way to manage revenue opportunities.
The Campaign Management interface lets carriers respond to RFPs; manage rate-card pricing; review creative and campaign data; target audiences with precision; create, test and traffic ads; launch campaigns; and much more.
Interested in learning more about MADX?
If you'd like to view a product demo, or get more information about the MADX platform,
please contact us today.
“The continuing success of online advertising combined with the proliferation of mobile and handheld devices makes easy and efficient access to a mobile advertising market essential for publishers and brands. We believe that working with knowledgeable companies such as Third Screen Media will enable us to implement our business initiatives and responsibly meet the high-quality experience demands of the consumer.”
Matt Jones, Director, Mobile Products