As an acknowledged thought leader in the mobile advertising medium, Third Screen Media regularly contributes content and insight designed to further industry knowledge.
On this page you will find a list of our most recent publications on topics of interest to the mobile communications industry.
10 Best Practices
Mobile Advertising Campaign Planning
All successful marketing campaigns begin with a clearly identified objective. Whether the goal is simply to sell ringtones, change brand perceptions, or generate awareness for a new product or service, identifying these objectives will pave the way for a successful mobile campaign. It is important to keep these objectives close at hand. This whitepaper explores the 10 Best Practices of planning a successful mobile advertising campaign.
Maximizing Mobile Advertising
Understanding the Four Media Types
Now that mobile advertising has become a reality – and advertisers, carriers and publishers are moving beyond initial trials to broad-based deployment – optimizing efficiency, effectiveness and ROI across all mobile media types is critical to the medium’s success. From the mobile Web and video, to downloadable applications and MMS, the four mobile media types available for delivering advertising on the mobile platform are both attractive and complex. This whitepaper takes a closer look at the four mobile media types to further examine the unique challenges and promising opportunities that await those seeking to engage and profit from mobile advertising.
Parameters of Mobile Advertising
A Field Experiment
This study examines the effectiveness of mobile web advertising through a field experiment. Using a precampaign (control) and during-campaign (exposed) survey design, this study documents the lift in brand recall, brand association, and purchase intent as a result of exposure to mobile advertising and subsequent clicks on mobile ads in a national mobile campaign.
